Join us for a free one-day workshop for educators at the Japanese American National Museum, hosted by the USC U.S.-China Institute and the National Consortium for Teaching about Asia. This workshop will include a guided tour of the beloved exhibition Common Ground: The Heart of Community, slated to close permanently in January 2025. Following the tour, learn strategies for engaging students in the primary source artifacts, images, and documents found in JANM’s vast collection and discover classroom-ready resources to support teaching and learning about the Japanese American experience.
Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition (June 3, 2008)
Authors Xin Zhao (University of Hawaii at Manoa) and Russell W. Belk (York University, Toronto)examine advertisements in China and how they reflect the nation's political and social transition. The study was published in the Journal for Consumer Research.
June 9, 2009
Summary:
China’s ideological transition from a communist country toward a consumer society provides an unprecedented context in which to explore the rise of consumerism in a contemporary society. We examine how advertising appropriates a dominant anticonsumerist political ideology to promote consumption within China’s social and political transition. We show how advertising reconfigures both key political symbolism and communist propaganda strategies through a semiotic analysis of advertisements in the People’s Daily. Our structural framework of ideological tran-sition extends Barthes’s myth model and examines ideological transition in ad-vertising from the macroperspective of political ideology. This framework goes beyond the transfer of cultural meanings and can help to explain ideological shifts in other societies.
For full text:
http://www.journals.uchicago.edu/doi/abs/10.1086/588747
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October 20, 2024
October 20, 2024
Please join us for the Grad Mixer! Hosted by USC Annenberg Office of International Affairs, Enjoy food, drink and conversation with fellow students across USC Annenberg. Graduate students from any field are welcome to join, so it is a great opportunity to meet fellow students with IR/foreign policy-related research topics and interests.
RSVP link: https://forms.gle/1zer188RE9dCS6Ho6
Events
Wednesday, November 20, 2024 - 3:00pm
Hosted by USC Annenberg Office of International Affairs, enjoy food, drink and conversation with fellow international students.
Thursday, November 7, 2024 - 4:00pm
Join us for an in-person conversation on Thursday, November 7th at 4pm with author David M. Lampton as he discusses his new book, Living U.S.-China Relations: From Cold War to Cold War. The book examines the history of U.S.-China relations across eight U.S. presidential administrations.