Pandas at the San Diego Zoo, the 2008 Olympics Games and Chinese state media on Youtube all have one thing in common: they are displays of Chinese “soft power” that aim to foster positive views of China among foreigners. These are only a few high-profile examples of a campaign to challenge existing perceptions about China and win hearts and minds around the world.
January 14, 2022
News organizations frequently turn to USC for expert analysis on trends in China. Below are links to stories drawing on USC faculty, staff and students as well as other stories about USC and China.