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The Biggest Market by Far: Video Gaming in China
China accounts for over a quarter of the global video game/esports market. Lisa Hanson, who has studied the Chinese market since 2002, will highlight key trends in that market.
When:
March 8, 2018 4:00pm to 5:30pm
Where
With 600 million gamers (nearly twice the population of the US), China is the single-most important market in the world for PC online and mobile games, and dominates the global esports market. China’s Tencent is the largest game company in the world. This talk will discuss the factors driving the market as well as the trends in what gamers prefer, companies, games, and competitors that are important.

In 2002 Lisa Hanson built the first baseline study on the Chinese games market. For 16 years, as founder and managing partner of Niko Partners, she’s helped game publishers, platforms, hardware companies, hedge funds, media companies, trade associations, consulting firms, and consumer brands understand and succeed in China and Southeast Asia, which are the largest and fastest growing games markets in the world. Lisa built a team of analysts based in Asia, the US and the UK to provide market research and consulting about the digital games markets in Asia.
Prior to Niko, Lisa was Lead Strategist at Viant Corporation, Director at IDC, and a financial analyst in London and in Tokyo. She has a MA in International Economic Policy from The American University’s School of International Service, and a BA in Political Science/International Relations from UCLA. Lisa believes in “peace through intercultural understanding."
Avoid traffic and get to USC by taking the Metro's Expo Line
Get off at the Expo Park/USC stop for a short walk to campus. Click here for more information.
Get off at the Expo Park/USC stop for a short walk to campus. Click here for more information.
Driving Directions to Campus
For maps and directions to campus, visit the University Park Campus Map & Driving Directions page.
For maps and directions to campus, visit the University Park Campus Map & Driving Directions page.
Suggested Parking
McCarthy Way Parking Structure (Formerly Parking Structure X) - $12/day
Enter at the Figueroa Street Entrance at McCarthy Way (Formerly Entrance 3)
McCarthy Way Parking Structure (Formerly Parking Structure X) - $12/day
Enter at the Figueroa Street Entrance at McCarthy Way (Formerly Entrance 3)
Featured Image Credit: Xinhua
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