USC U.S.-China Institute hosted a screening of Better Angels (善良的天使), a documentary film written and directed by two-time Academy Award winner Malcolm Clarke, with post-screening discussion with co-executive producer David Dreier and producer William Mundell.
Video: Lisa Hanson Discusses Video Gaming in China
China accounts for over a quarter of the global video game/esports market. Lisa Hanson, who has studied the Chinese market since 2002, highlights key trends in that market.
March 16, 2018
With 600 million gamers (nearly twice the population of the US), China is the single-most important market in the world for PC online and mobile games, and dominates the global esports market. China’s Tencent is the largest game company in the world. This talk discusses the factors driving the market as well as the trends in what gamers prefer, companies, games, and competitors that are important.
In 2002, Lisa Hanson built the first baseline study on the Chinese games market. For 16 years, as founder and managing partner of Niko Partners, she’s helped game publishers, platforms, hardware companies, hedge funds, media companies, trade associations, consulting firms, and consumer brands understand and succeed in China and Southeast Asia, which are the largest and fastest growing games markets in the world. Lisa built a team of analysts based in Asia, the US and the UK to provide market research and consulting about the digital games markets in Asia.
Prior to Niko, Lisa was Lead Strategist at Viant Corporation, Director at IDC, and a financial analyst in London and in Tokyo. She has a MA in International Economic Policy from The American University’s School of International Service, and a BA in Political Science/International Relations from UCLA. Lisa believes in “peace through intercultural understanding."
This video is also available on the USCI YouTube Channel.
Featured Articles
September 13, 2018
The USC U.S.-China Institute hosted a discussion on American and Chinese aims and tactics in the US-China trade war as well as its impact and potential costs.
Events
January 24, 2019 - 4:00pm
Los Angeles, California
Please join the USC U.S.-China Institute for a book talk with journalist and author Leta Hong Fincher. Betraying Big Brother is a story of how the feminist movement in China against patriarchy could reconfigure the country and the rest of the world.