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Yim, "An overview of public relations in Hong Kong and its political, economic and cultural context," 2002

USC thesis in Public Relations.
August 24, 2009

Yeung Iris Yim, M.A.

Abstract (Summary)
The purpose of this thesis is to help would-be practitioners as well as those who are based outside Hong Kong but represent firms doing business in China to better understand the territory and the local public relations industry.

The thesis is divided into three parts. The first part is an overview of Hong Kong's history, local government, economy, culture and media.

The second part is an introduction and analysis of the local public relations industry in terms of market share, challenges facing Western public relations firms and practitioners and the 1997 handover's impacts on public relations practice.

Lastly, three case studies with an emphasis on investor relations, customer relations and crisis communication are included to give a more detailed view of what it is like to practice public relations there.

Advisor: Blake, Deborah