People keep moving from rural areas into cities.
Yim, "An overview of public relations in Hong Kong and its political, economic and cultural context," 2002
Yeung Iris Yim, M.A.
The purpose of this thesis is to help would-be practitioners as well as those who are based outside Hong Kong but represent firms doing business in China to better understand the territory and the local public relations industry.
The thesis is divided into three parts. The first part is an overview of Hong Kong's history, local government, economy, culture and media.
The second part is an introduction and analysis of the local public relations industry in terms of market share, challenges facing Western public relations firms and practitioners and the 1997 handover's impacts on public relations practice.
Lastly, three case studies with an emphasis on investor relations, customer relations and crisis communication are included to give a more detailed view of what it is like to practice public relations there.
Advisor: Blake, Deborah
Kirk Denton will look at the role of politics—especially political parties—in the establishment, administration, architectural design, and historical narratives of museums in Taiwan.
Please join the USC U.S.-China Institute for a discussion with Barry Naughton on his assessment of what he and his colleagues got right and wrong in looking at China’s economy over the past four decades.