esports

Video: Lisa Hanson on China's Gaming Giants Going Global

Chinese team competing in the esports contest at the Hangzhou Asian Games, 2023
October 20, 2023

Tencent, NetEase and other successful Chinese video game companies are aiming to expand and deepen their reach in overseas markets. They've enjoyed success, but some less well-known firms such as MiHoYo earn the bulk of their revenues abroad. Lisa Cosmas Hanson, CEO of Niko Partners, analyzes the hurdles Chinese firms confront and discusses the strategies they use. Are they succeeding?