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Cardon, Peter

Clinical Management Communication

Contact Information

Associate Professor
Center for Management Communication
USC Marshall School of Business
Office: ACC 215J
Phone: (213) 740-0133

Curriculum Vitae


  • Ph.D., Business Education, Utah State University, April 2005
  • M.B.A., Utah State University, May 1997
  • B.A., International Relations, Brigham Young University, April 1996

Pete Cardon teaches a variety of business communication courses. He researches team communication, role of technology in leadership communication, and intercultural business communication. Professor Cardon previously served as President for the Association of Business Communication. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately fifty countries for work and research. He is the author of Business Communication: Developing Leaders for a Networked World.

China-Related Research

  • Peter, Cardon., (2017) "Virtual Teamwork Training: Factors Influencing Acceptance of Collaboration Technology", International Journal of Information and Communication Technology, 1, 5-23, 10.
  • Jolanta, Aritz.,Peter, Cardon.,Robyn, Walker., (2016) "Coordination and Media Use in Virtual Teams", Quarterly Journal of Business and Professional Communication.
  • Peter, Cardon., (2016) "A nationwide study of faculty diversity in business schools: Perceptions of business deans", Journal of Education for Business, 5, 243-250, 91.
  • Peter, Cardon.,Robyn, Walker.,Jolanta, Aritz., (2016) "A project management approach to developing virtual team skills", International Journal of Case Method Research & Application , 2, 28.
  • Jolanta, Aritz.,Robyn, Walker.,Peter, Cardon., (2016) "Discourse of leadership: The power of questions in organizational decision making", International Journal of Business Communication.
  • Peter, Cardon., (2016) "Community, culture, and affordances in social collaboration and communication", International Journal of Business Communication, 2, 141-147, 53.
  • Peter, Cardon., (2015) "The Hype and Reality of Social Media Use for Work Collaboration and Team Communication", International Journal of Business Communication, 3, 273-293, 52.
  • Peter, Cardon.,Marion, Philadelphia., (2015) "The Role of Motivational Values in the Construction of Change Messages", Business and Professional Communication Quarterly, 2, 215-230, 78.
  • Peter, Cardon., (2014) "Business Communication: Developing Leaders for a Networked World (2nd edition)", McGraw-Hill.
  • Peter, Cardon., (2014) "The Impacts of Team Listening and Unscheduled Meetings on Team Coordination", Studies in Media and Communication, 2, 107-117, 2.
  • Peter, Cardon., (2014) "A Longitudinal Study of Project-Based Learning in an Introductory MIS Course", Issues in Information Systems, 2, 24-30, 15.
  • Peter, Cardon., (2014) "Mobile Phone Use in Meetings among Chinese Professionals: Perspectives on Multicommunication and Civility", Global Advances in Business Communication Journal, 1, article 2, 3.
  • Peter, Cardon., (2014) "The State of Business Communication Courses: A Nationwide Study", Business and Professional Communication Quarterly, 3, 312-329, 77.
  • Peter, Cardon., (2014) "Perceptions of Civility for Mobile Phone Use in Formal and Informal Meetings", Business and Professional Communication Quarterly, 1, 52-64, 77.
  • Peter, Cardon., (2013) "Business Communication: Developing Leaders for a Networked World", McGraw-Hill, 544 pages.
  • Peter, Cardon., (2013) "Does Sample Size Matter in Qualitative IS Studies?", Journal of Computer Information Systems, 1, 11-22, 54.
  • Peter, Cardon., (2012) "Taking Green Computing to the Computer Lab", Issues in Information Systems, 1, 294-299, 13.
  • Peter, Cardon., (2012) "The Wit and Wisdom of Chinese Tour Guides: A Critical Tourism Perspective. ", Journal of China Tourism Research, 1, 27-49, 9.
  • Peter, Cardon., (2012) "Examining Japanese Tourists’ U.S.-Bound Travel Constraints", Current Issues in Tourism, 1, 1-18, 13.\
  • Peter, Cardon., (2011) "E-portfolios in Business Communication Courses as Tools for Employment", Business Communication Quarterly, 3, 347-351, 73.
  • Peter, Cardon., (2011) "Using VMware to Teach System Administration in a Lab", Issues in Information Systems, 2, 153-161, 12.
  • Peter, Cardon., (2011) "Resident Attitudes towards Gaming and Tourism Development in Macao: Growth Machine Theory as a Context for Identifying Supporters and Opponents", International Journal of Tourism Research, 1, 41-53, 13.
  • Peter, Cardon., (2011) "Using Theory-driven Scenarios to Teach about Individualism and Collectivism in Cross-cultural Training", Journal of Business and Training Education, 27-44, 20.
  • Peter, Cardon., (2011) "Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education. ", Journal of Education for Business, 2, 111-118, 86.
  • Peter, Cardon., (2010) "A Meta-analysis of the Cultural Propositions about Conflict Management Styles in Face-negotiation Theory: Recommendations for Advancing Intercultural Business Communication Research.", Journal of Rhetoric, Professional Communication, and Globalization, 35-59, 1.
  • Peter, Cardon., (2010) "A Measured Approach to Adopting New Media in the Business Communications Classroom", Business Communication Quarterly, 4, 434-438, 73.
  • Peter, Cardon., (2010) "Brand China: Tour Guide Perceptions and Implications for Destination Branding and Marketing", Tourism Analysis, 3, 345-355, 15.
  • Peter, Cardon., (2010) "Learning about stereotypes across cultures with films: Using target cultural members’ perspectives", Business Communication Quarterly, 2, 150-165, 73.
  • Peter, Cardon., (2009) "Online and offline social ties among social network website users: An exploratory study in eleven societies. ", Journal of Computer Information Systems, 1, 54-64, 50.
  • Peter, Cardon., (2009) "Professional characteristics communicated by formal versus casual workplace attire.", Business Communication Quarterly, 3, 355-360, 72.
  • Peter, Cardon., (2009) "A model of face practices in Chinese business culture: Implications for Western businesspersons", Thunderbird International Business Review, 1, 19-36, 51.
  • Peter, Cardon., (2009) "A comparison of study abroad and globalization attitudes among information systems, computer science, and business students: Recommendations for IS curriculum design", Issues in Information Systems, 1, 28-39, 10.
  • Peter, Cardon., (2008) "A critique of Hall’s contexting model: A meta-analysis of the intercultural business and technical communication literature", Journal of Business and Technical Communication, 4, 399-428, 22.
  • Peter, Cardon., (2008) "National culture and technology acceptance: The impact of uncertainty avoidance", Issues in Information Systems, 2, 103-110, 9.
  • Peter, Cardon., (2008) "Social networking websites in India and the United States: A cross-national comparison of online privacy and communication", Issues in Information Systems, 2, 87-94, 9.
  • Peter, Cardon., (2008) "Horizontal and vertical individualist and collectivist tendencies among Chinese and American management students", Journal for Global Business Education, 1-18, 8.
  • Peter, Cardon., (2007) "Loss of Face among Chinese Businesspeople in Intracultural and Intercultural Business Interactions", DPE Journal, 3, 19-39, 49.
  • Peter, Cardon., (2007) "The importance of teaching about globalization in business education", Journal for Global Business Education, 1-20, 7.
  • Peter, Cardon., (2006) "Reacting to face loss in Chinese business culture: An interview report", Business Communication Quarterly, 4, 439-443, 69.
  • Peter, Cardon., (2006) "Evaluation of cross-cultural training: Application of a human resource development model", Workforce Education Forum, 2, 19-32, 33.
  • Peter, Cardon., (2006) "The role of face in Chinese and East Asian Cultures: Implications for applying context to marketing research", 2006 Korean Academy of Marketing Science Spring International Conference Proceedings.
  • Peter, Cardon., (2006) "The changing nature of global assignments: Implications for cross-cultural training", Business Education Forum, 3, 48-50, 60.
  • Peter, Cardon., (2005) "Face: Western and Eastern perspectives", National Business Education Association Yearbook, 172-186, 43.
  • Peter, Cardon., (2004) "International outsourcing of service jobs: The benefits and costs", Business Education Forum, 2, 36-38, 59.
  • Peter, Cardon., (2003) "Chinese business face: Communication behaviors and teaching approaches", Business Communication Quarterly, 4, 9-22, 66.
  • Peter, Cardon., (2003) "The effectiveness of substitute teacher training: The results of a Utah study", ERS Spectrum Journal of Research and Information, 1, 40-46, 21.
  • Peter, Cardon., (2002) "Management of substitute teachers in Utah: Current practices and recommendations for the future".
  • Peter, Cardon., (2001) "Guanxi relationships: The key to doing business in China", Business Education Forum, 1, 29-30, 39-40, 56
  • Peter, Cardon., (2001) "Recruiting and retaining substitute teachers", SubJournal, 1, 37-44, 2.


  • BUCO 599: Leading with Virtual Communication
  • GSBA 582: Business Environment and Management Practices in the Pacific Rim
  • GSBA 542: Communication for Management
  • BUCO 503: Management Communication
  • BUCO 460: International Business Communication
  • BUCO 458: Communication and New Media
  • WRIT 340: Advanced Writing for Business

Honors and Awards

  • Patricia G. Moody Researcher of the Year, University of South Carolina College of Hospitality, Retail, & Sport Management, 2010
  • First Place Award for Journal of Business Research Special Issues for 2005-2008, Journal of Business Research, 2009
  • Best Paper Award, International Association for Computer Systems Annual Conference, 2008