Happy Lunar New Year from the USC US-China Institute!
Chen Yougang 陈有钢: Millennial Consumers
Chen Yougang of McKinsey & Company speaks at the #MillennialMinds symposium in Shanghai, China on April 3, 2015.
![](https://china.usc.edu/sites/default/files/styles/article_node_featured/public/article/featured-image/chen-yougang-millennialminds-main.jpg?itok=HOp2nnb7)
Chen Yougang 陈有钢 is a partner at McKinsey & Company. He heads the company’s retail and service practice. He began working in brand manager for Proctor & Gamble in 1992 after graduating from Peking University. Chen advises leading companies on strategy and operations.
Click here to watch the rest of the presentations.
This video is also available on the USCI YouTube Channel.
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