Join us for a free one-day workshop for educators at the Japanese American National Museum, hosted by the USC U.S.-China Institute and the National Consortium for Teaching about Asia. This workshop will include a guided tour of the beloved exhibition Common Ground: The Heart of Community, slated to close permanently in January 2025. Following the tour, learn strategies for engaging students in the primary source artifacts, images, and documents found in JANM’s vast collection and discover classroom-ready resources to support teaching and learning about the Japanese American experience.
Chen, "A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections," 2005
USC thesis in Political Science.
August 21, 2009
Cheng-Na Chen, M.A
Abstract (Summary)
Elections have become the core component of Taiwan's democracy. And it has now become impossible to imagine elections without political advertisements in modern Taiwanese society. In this study I assume that the strategies in the political campaigns of the DPP during the 2000 and 2004 presidential elections were different.
In this thesis, I first traced the historical background of Taiwan politics as well as the development of the previous major opposition party, the DPP. Then I reviewed the literature in relation to the strategy of TV commercials and political campaigns. Following the above, I put the emphasis on the analysis of the DPP's TV commercials in the 2000 and 2004 presidential elections using strategic models defined in the existing literature such as incumbency style, challenger style, In Man-Out Man model, and positional strategies as a way to further understand the DPP's campaign strategy in the television commercials.
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October 20, 2024
October 20, 2024
Please join us for the Grad Mixer! Hosted by USC Annenberg Office of International Affairs, Enjoy food, drink and conversation with fellow students across USC Annenberg. Graduate students from any field are welcome to join, so it is a great opportunity to meet fellow students with IR/foreign policy-related research topics and interests.
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Wednesday, November 20, 2024 - 3:00pm
Hosted by USC Annenberg Office of International Affairs, enjoy food, drink and conversation with fellow international students.
Thursday, November 7, 2024 - 4:00pm
Join us for an in-person conversation on Thursday, November 7th at 4pm with author David M. Lampton as he discusses his new book, Living U.S.-China Relations: From Cold War to Cold War. The book examines the history of U.S.-China relations across eight U.S. presidential administrations.