Wherever you may be, we wish you and those close to you the very best Year of the Rabbit.
Chen, "A comparison of the DPP's TV ads in the 2000 and 2004 Taiwan presidential elections," 2005
Cheng-Na Chen, M.A
Elections have become the core component of Taiwan's democracy. And it has now become impossible to imagine elections without political advertisements in modern Taiwanese society. In this study I assume that the strategies in the political campaigns of the DPP during the 2000 and 2004 presidential elections were different.
In this thesis, I first traced the historical background of Taiwan politics as well as the development of the previous major opposition party, the DPP. Then I reviewed the literature in relation to the strategy of TV commercials and political campaigns. Following the above, I put the emphasis on the analysis of the DPP's TV commercials in the 2000 and 2004 presidential elections using strategic models defined in the existing literature such as incumbency style, challenger style, In Man-Out Man model, and positional strategies as a way to further understand the DPP's campaign strategy in the television commercials.
A food safety factory shutdown has Americans hunting for baby formula. Readying themselves for a covid-19 lockdown, Chinese in Beijing emptied store shelves. Emerging from lockdown, some in Shanghai are visiting well-provisioned markets. U.S.-China agricultural trade is booming, but many are still being left hungry. Food security, sustainability and safety remain issues.