Public Diplomacy & Development Communications: Intersections, Overlaps and Challenges

The USC Center on Public Diplomacy (CPD) will host a one-day symposium to bring interested scholars from different research disciplines together in order to explore the common ground between activities that blur the categories of PD, soft power, nation brands, international development and development communication.

On February 27, 2015 the USC Center on Public Diplomacy (CPD) will host a one-day symposium, “Public Diplomacy & Development Communications: Intersections, Overlaps and Challenges.” The conference will be organized by Professor Karin Wilkins (University of Texas at Austin), Dr. James Pamment (University of Texas at Austin, Karlstad University & CPD Research Fellow), and CPD.

Public diplomacy and international development are usually considered separate fields, both for scholars and practitioners. However, for decades public and cultural diplomacy actors have received funding for activities such as scholarships, exchanges, information work and training out of official development assistance budgets.

The aim of this one-day symposium is to bring interested scholars from different research disciplines together in order to explore the common ground between activities that blur the categories of PD, soft power, nation brands, international development and development communication.

Conference Agenda

8:15am  Continental Breakfast

8:45am  Welcome Remarks

• Jay Wang

• James Pamment

9:00am  Diplomacy, Public Diplomacy & Development

• Kazumi Noguchi 
  Impact of Government-Philanthropy Collaboration on Global Health Diplomacy: A Case Study of Public-Private Partnerships in the President’s Emergency Plan for AIDS Relief (PEPFAR)

• Craig Hayden 
  Procedural Rhetorics of Development in US Public Diplomacy: TechCamps, Internet Freedom, and MOOCs 

• Cesar Corona 
  Public Diplomacies & International Development Assistance 

• Efe Sevin & Banu Hawks
  Development and Promotion: Development Assistance as a Public Diplomacy Instrument in Turkey 

• Karin Wilkins (moderator)

10:20am  Education, Scholarships & Exchanges

• Andreas Åkerlund 
  Scholarship Programs as Development Assistance and Public Diplomacy 

• Hyunjin Seo & Stuart Thorson 
  Empathy in Public Diplomacy: US Academic Science Engagement with North Korea 

• Larisa Smirnova 
  Understanding the Eurasian Dimension of China’s Public Diplomacy

• Vladimir Diaz 
  Developing Agricultural Leaders in Latin America and the Caribbean: The Case of the IICA-CONACYT Scholarship Program in Mexico

• Robert Banks (moderator)

11:45am Keynote Panel and Lunch

• Nicholas J. Cull

• Joe Straubhaar

• Gary Rawnsley

• James Pamment (moderator)

1:10pm  Alternative Approaches to Development

• Tara Ornstein 
  Public Diplomacy and TB Control in Brazil: A Case Study 

• Anna Velikaya 
  Military Sport Cooperation as an Underestimated Public Diplomacy Tool 

• B. Senem Çevik 
  Turkey’s Faith-Based NGOs: A Framework of Grassroots Networking 

• Katherine Reilly 
  Canada’s Shifting Development Partnerships Model: From Global Norm Formation to Public Diplomacy 

• Shabnam Shalizi (moderator)

2:30pm  Afternoon Break

2:45pm  Media in Development

• Valerie Cooper 
  Toward a ‘Developed’ Media: The Priorities of Media Development in S. Sudan 

• Ming-Yeh Rawnsley 
  Science Communication in Taiwan: Rethinking the Local and Global 

• Ece Algan 
  Limits of Soft Power and Nation-Branding via Media: The Case of Turkish Television 

• Shearon Roberts 
  Mass Media Roles in Haiti’s Post-Earthquake Reconstruction: A Comparison of State-Owned & Mainstream Media 

• Fran Hassencahl 
  Radio Sawa: Changing the Arab World One Song at a Time 

• Jie-Ae Sohn (moderator)

4:15pm  Nation Brands & Economic Development

• Nadia Kaneva 
  Nation Branding and the Neo-liberal State 

• Juyan Zhang 
  Nation Branding in a Microcosm: Analysis of East Asian Nations’ Public Diplomacy on a U.S. College Campus 

• Kyung Sun (Karen) Lee 
  Understanding Citizen Diplomacy within Nation Branding Framework: Branding South Korea through Overseas Volunteers 

• Yan Wu & Yakun Yu 
  China’s Dream and the Chinese Dream: Soft Power as a Political Discourse and a Public Discourse 

• Gary Rawnsley (moderator)

5:30pm  Closing Remarks

To read more about James Pamment's CPD Research Project,Intersections Between Public Diplomacy and International Development, please click here.

This program is co-sponsored by the USC Center for International Studies and the U.S. Advisory Commission on Public Diplomacy.

Continental breakfast and boxed lunches will served. This event is free and open to the public, but you must register in advance.

On-campus parking can be purchased for a daily rate of $10.00. The closest parking structure to the Annenberg School is Parking Structure X, USC Gate No. 3.