This year's Joseph Levenson Book Prize goes to the 2021 work making "the greatest contribution to increasing understanding of the history, culture, society, politics, or economy of China."
Nation Branding at Expo Shanghai 2010
Jay Wang, CPD University Fellow and USC Annenberg Professor will talk on nation branding at the Expo Shanghai 2010.
The USC Center on Public Diplomacy is pleased to host Professor Jian (Jay)Wang to speak about nation branding at the Expo Shanghai 2010. This mega, global event showcased a record of 192 countries culture and innovation and attracted 73 million visitors. Professor Wang’s project used the construct of “brand experience” to explore and examine how countries pursue nation branding at Expo Shanghai and how Chinese visitors experience the branded country pavilions.
Wherever you may be, we wish you and those close to you the very best Year of the Rabbit.
Join us for a discussion with Mike Chinoy on his new book that expands on USCI's Assignment: China series.
Join us for Aynne Kokas's discussion of the global battle for control over and use of the personal and institutional data we create every day.