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#MillennialMinds

Join us in Shanghai as we explore the aims and concerns of this large and important generation.

When:
April 3, 2015 8:00am to 1:30pm
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Speakers | Venue

In China there are 316 million people between the ages of 15 and 30. In the U.S., there are 66 million. In what ways are they similar? How do they differ?

What’s on the minds of millennials (八零后和九零后一代) in China and America? What are their hopes and worries?  At this symposium, we’ll be exploring the aspirations of young Chinese and Americans with regard to school, work, romance, and life. What are their attitudes toward gender and generational roles? What obligations do they feel towards their own dreams, toward their families, their friends, their employers, and their communities? What does how they spend their time and money signal about their priorities?

Please join us to hear from and talk with leading researchers, businesspeople and journalists about these and other questions.

#MillennialMinds is organized by the
USC U.S.-China Institute 南加州大学美中学院
and co-sponsored by the
USC Alumni Club of Shanghai 上海的南加州大学校友会.

Who should attend? Anyone interested in gaining insights into the generation which is  already having a huge impact not only on China and the U.S. through their consumption, recreation, and work habits. Millennials and those who want to better understand them will all benefit from participating in the symposium.

Registration is required. It includes admission to the symposium, refreshments, lunch, and a goodie bag.

Register before March 28, 2015 for $50 (300 元). Register after April 1 or at the door for $75 (450 元). Click here to register through the secure Eventbrite website. If you wish to pay in cash, but want the early bird rate, please email uschina@usc.edu with your name, email address, and phone number.

Click here for information on the Pudong Shangri-La Hotel.

Pudong Shangri-La Hotel 浦东香格里拉大酒店
Address: 33 Fucheng Road 富城路33号 (cross-street Mingshang Road 近名商路), Pudong District, Shanghai Municipality 上海市浦东区
Phone Number: (86 21) 6882 8888

Schedule:

8:00 AM Registration/Breakfast

8:30 AM Understanding and Reaching Millennial Consumers
Clayton Dube 杜克雷, Outline of the Future
Harry Hui 许智伟, Connecting with Millennials
Chen Yougang 陈有钢, Millennial Consumers

9:45 AM Love and Marriage Among Millennials
Julie Albright, Online Love
Chen Binbin 陈斌斌, Dating and Marriage among Shanghai's '80s Generation

10:45 AM Teaching, Entertaining, and Working with Chinese Millennials
Ching-ching Ni 倪青青, Training and Working with Millennials
Stanley Rosen 骆思典, Western Culture and Chinese Youth

11:45 AM Rethinking Parenthood?
Shen Yifei 沈奕斐, 'Hot Mom:' Motherhood, Feminism, and Asserting One's Individuality in China
Shen Ke 沈可, Young Shanghai Couples and Childbearing

12:30 PM Luncheon Keynote
Glenn Osaki, Business Citizenship: Connecting Business Needs and Millennials Expectations
 

Confirmed speakers

Julie Albright teaches at USC about marriage and the family, social psychology and other topics. Her research focuses on the intersection between society and technology. She’s written on online love and other subjects and is a frequent media commentator. Her new book looks at the “untethered generation.”

Chen Binbin 陈斌斌 teaches psychology at Fudan University. His research explores topics including parenting behaviors, parent-child attachment, romantic attachment, peer relationships, social skills, risk taking behaviors, and rural-to-urban migrant children’s social development.

Chen Yougang 陈有钢 is a partner at McKinsey & Company. He heads the company’s retail and service practice.  He began working in brand manager for Proctor & Gamble in 1992 after graduating from Peking University. Chen advises leading companies on strategy and operations.

Clayton Dube 杜克雷 directs the USC U.S.-China Institute, which focuses on the importance and multidimensional nature of the U.S.-China relationship. Dube studies what shapes American and Chinese perceptions of each other and policies toward each other.
 

Harry Hui 许智伟 heads ClearVue Partners, a venture capital firm. Previously he directed Pepsico’s marketing efforts in China and led entertainment enterprises including Universal Music Asia and MTV Networks Asia. Among the programs he created was the hugely popular 我型我秀 (My Show).

Ching-ching Ni 倪青青 is editor in chief of the New York Times Chinese website. She was previously associate dean of the Shantou University School of Journalism and for many years she reported from China and Los Angeles for the Los Angeles Times. Her awards include a Nieman Fellowship.

Glenn Osaki is president of MSLGROUP Asia which has grown from 20 employees to over 1,600 in 34 offices since he took over in 2005. Osaki has advised leading politicians and corporate heads on critical issues related to communication, branding and marketing and has received numerous awards.

Stanley Rosen 骆思典 teaches political science at USC. Rosen is best known for his work on Chinese youth culture, education, and film, but has written on a wide variety of subjects. Among his recent books is Art, Politics and Commerce in Chinese Cinema (co-edited with Ying Zhu).
 

Shen Ke 沈可 teaches demography at Fudan University. She earned a doctorate in economics at Peking University. Her research areas include fertility policies, population aging, pension and health systems. “China’s Transitional Society” is among the courses she teaches.
 

Shen Yifei 沈奕斐 teaches sociology at Fudan University and was a visiting scholar at the Harvard-Yenching Institute. She’s published articles on topics such as China in the post-patriarchal age, sex/gender politics in cyberspace,” and contemporary gender theory.

 

Phone Number: 
213-821-4382 / Email: uschina@usc.edu

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