Edward Tse: The China Strategy

Asia Society presents an evening with Edward Tse, author of The China Strategy.

Business leaders around the world who want to be successful will need a new strategy, which includes devising a long-range development plan for doing business as a global enterprise in which China is a central and integrated component. Tse shows how China has restructured its entire economy within the past few years and offers a holistic view of the Chinese business environment, looking at consumers, competitive enterprises, the government, and more. Given the great complexities of the Chinese market, the knowledges Tse contributes, as well as the strategic plan he suggests, bear consideration for executives looking to enter in the Chinese marketplace.

Please join Asia Society in discovering how to incorporate well-considered corporate approach and a long-range developmental plan for doing business as a global enterprise in China.

Edward Tse is the author of the new book The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy, just published by Basic Books.  He is also Booz & Company's Chairman for Greater China. Tse has more than 20 years of management consulting and senior corporate executive experience in China. He has worked with multinational companies entering China, Chinese companies going global, as well as the World Bank, the Asian Development Bank, and the Chinese government. Tse, who was born in Hong Kong and educated in the United States, offers the unique perspective of an insider with an international perspective on China's rapid rise to the top of the global economy. He has appeared on CNBC Asia, CCTV and other networks. He is based in Hong Kong and is touring New York, London, Chicago, San Francisco, Dallas and other cities this March.

Registration: 6:00 - 6:30 pm
Program: 6:30 - 8:00 pm
Book signing and reception: 8:00 - 9:00 pm