Asia-Pacific Business Outlook Conference 2010

The Asia Pacific Business Outlook Conference will draw entrepreneurs, experts and U.S. officials to the USC campus to discuss business opportunities in the Asia-Pacific.

APBO is the premier forum for business professionals seeking trade or investment opportunities in the Asia Pacific region. APBO particularly offers small and medium size businesses that are new to market or new to export, tremendous opportunities to develop networks, devise strategies, and update understanding of current economic and social trends in the region.

APBO will feature essential activities for business leaders and professionals, including:

• One-on-One counseling sessions with in-country Senior Commercial Officers from the U.S. Department of Commerce.
• Two full days of real world information presented by an international cast of industry experts.
• Over 50 outlooks and workshops on 15 Asia Pacific markets: China, India, Japan, Hong Kong, Australia, Indonesia, Korea, Thailand, Vietnam, Malaysia, Philippines, Mexico, Taiwan, Singapore, and New Zealand.
• Hosted reception, networking meals, and breaks.

Tentative Conference Schedule

Monday, April 19, 2010

7:30 - 8:30 Check-in and Continental Breakfast

8:30 - 8:45 Opening Session

Welcome
James Ellis, Dean, USC Marshall School of Business

Remarks
Richard Drobnick, Director, Center for International Business Education and Research (CIBER), USC Marshall School of Business and Managing Director, APRU World Institute

Patrick Santillo, Regional Director, Asia/Pacific, U.S. Commercial Service
U.S. Department of Commerce (Washington D.C.)

9:30 – 10:20 Country Outlook: China
William Zarit , Senior Commercial Officer, U.S. Embassy (Beijing)

Country Outlook: Singapore
Daniel Thompson, Senior Commercial Officer, U.S. Embassy (Singapore)

Country Outlook: Thailand
Cynthia A. Griffin, Senior Commercial Officer, U.S. Embassy (Bangkok)

Seminars

Making the U.S. Commercial Service Work for you in Asia/Pacific
Maryavis Bokal, President, National Center of the Asia Pacific Economic Council (Washington D.C.)

Energy, Infrastructure and Sustainable Urbanization in India
Sean Randolph, President and CEO, Bay Area Council Economic Institute (San Francisco)

10:35 - 11:25 Country Outlook: India
Carmine D’Aloisio, Senior Commercial Officer, U.S. Embassy (New Delhi)

Country Outlook: Vietnam
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)

Seminars

Art of Negotiation - Negotiating With the Chinese Effectively
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

Transparency : How Leaders Create a Culture of Candor
James O’Toole, Daniels Distinguished Professor of Business Ethics,
University of Denver’s Daniels College of Business (Denver)

11:40 - 12:30 Country Outlook: Japan
John Peters, Senior Commercial Officer, U.S. Embassy (Tokyo)

Country Outlook: Korea
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)

Country Outlook: Taiwan
Gregory Wong, Senior Commercial Officer, American Institute in Taiwan (Taipei)

Seminars

Economic Turbulence + Steady Entrepreneurialism = New Business: Taking Your Consulting Practice to Asia
Ronald Altoon, Founding Partner, Altoon + Porter Architects, LLP (Los Angeles)

Are We Going Down, Because China Is Coming Up?
Sidney Rittenberg, President, Rittenberg & Associates (Fox Island, WA)

12:30 - 1:45 NETWORKING LUNCH

2:00 - 2:50 Country Outlook: Australia & New Zealand
David Murphy, Senior Commercial Officer, U.S. Embassy (Sydney)

Country Outlook: Malaysia
Nasir Abbasi, Senior Commercial Officer, U.S. Embassy (Kuala Lumpur)

Country Outlook: Mexico
Ann Bacher, Senior Commercial Officer, U.S. Embassy (Mexico City)

Seminars

The Global Recession has Changed the Global Economy: Will this Change our Global Investment Strategy?
Christopher Goode, President and Managing Director, White China Drive Products (Zhenjiang, China)

“Green” Business Opportunities in Japan, Korea and Guangdong
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)
John Peters, Senior Commercial Officer, U.S. Embassy (Tokyo)
Andrew Wylegala, Senior Commercial Officer, U.S. Embassy (Hong Kong)
Moderator: Richard Drobnick, Director, Center for International Business Education and Research (CIBER), USC Marshall School of Business and Managing Director, APRU World Institute

3:05 - 3:55 Country Outlook: Hong Kong
Andrew Wylegala, Senior Commercial Officer, U.S. Embassy (Hong Kong)

Country Outlook: Philippines
Patrick Wall, Senior Commercial Officer, U.S. Embassy (Manila)

Country Workshop: China
William Zarit, Senior Commercial Officer, U.S. Embassy (China)
Executive Partner (to be announced)

Seminars

Thailand: Still at the Brink
James Rooney, President, J.P. Rooney and Associates (Bangkok)
Dusit Nontanakorn, Chairman, Thai Chamber of Commerce and Board of Trade Thailand (Bangkok)

Leveraging Japan's Changing Affluent Consumer Market
Debbie Howard, President, Japan Market Resource Network (Tokyo)

4:10 - 5:00 Country Outlook: Indonesia
Joseph Kaesshaefer, Jr., Senior Commercial Officer, U.S. Embassy (Jakarta)

Country Workshop: Thailand and Vietnam
Walter Blocker, CEO, Gannon-Vietnam Limited (Ho Chi Minh City)
Herb Cochran, Executive Director, American Chamber of Commerce (Ho Chi Minh City)
Cynthia A. Griffin, Senior Commercial Officer, U.S. Embassy (Bangkok)
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)
Judy Benn, Executive Director, American Chamber of Commerce in Thailand (Bangkok)
Dusit Nontanakorn, Chairman, Thai Chamber of Commerce and Board of Trade Thailand (Bangkok)

Seminar

A New Bridge Connecting to the Rising Market: Bilateral FDI between Taiwan and China
Chi-Sheng Jason Hsu, General Director Task Force for Cross-strait Industrial Technology Exchange and
Cooperation Industrial Technology Research Institute (ITRI) (Hsinchu)

Fool's Gold or Bird of Gold: India Beguiles
Gunjan Bagla, Founder, Amritt Ventures (Los Angeles)

5:15 - 6:00 Keynote Plenary Presentation
James Owens, Chairman and CEO, Caterpillar (Peoria)

6:00 - 7:30 HOSTED NETWORKING RECEPTION

Tuesday, April 20, 2010

8:00 - 8:30 Continental Breakfast

8:30 - 9:20
Seminars

U.S.-India Commercial Ties: The ‘Game Changers’ That Will Shape the Decade Ahead
Ron Somers, President, U.S. India Business Council (Washington, D.C.)

Post Financial Crisis Market in China --Key Players and Strategy
QiWei Chen, Asia Business Corporation (Shanghai)

A Call to Action to Washington and APEC from Asia Pacific Business Leaders
Kristin Paulson, Chair, Asia Pacific Council of American Chambers of Commerce (Singapore)
Walter Blocker, CEO, Gannon, Vietnam (Ho Chi Minh City)
George Drysdale, Chairman and CEO, Marsman-Drysdale (Manila)

Making the U.S. Commercial Service Work for you in Asia/Pacific
Maryavis Bokal, Senior International Trade Specialist, U.S. Department of Commerce (Newport Beach, CA)
Executive Speaker (to be announced)

Mexico Seminar
Ricardo Vidal, President, Clemex U.S.A. (Mexico City)

9:35 - 10:25 Country Workshop: Japan
John Peters, Senior Commercial Officer, U.S. Embassy (Japan)
George Mansho, Vice President for Business Development, Qualcomm Inc. (San Diego, CA)

Country Workshop: Philippines and Indonesia
George Drysdale, Chairman and CEO, Marsman-Drysdale (Manila)
Joseph Kaesshaefer, Jr., Senior Commercial Officer, U.S. Embassy (Jakarta)
Joe Ryan, President, Top Oil Products (Burlingame, CA)
Patrick Wall, Senior Commercial Officer, U.S. Embassy (Manila)
Seminars

Democracy, Authoritarianism and Economic Health: Different Roads to Heaven?
Tom Plate, Syndicated Columnist and Author and Founding Director of the
Pacific Perspective Media Center (Los Angeles)

The US, China, and Copenhagen: Is a Climate Deal Dead?
Mikkal Herberg, Senior Research Fellow for International Energy,
Pacific Council on International Policy (Los Angeles)

Materialism, Middle Class Aspirations, New Youth Lifestyles and Behavior and
Growing Self-Confidence: The Implications of a Rising China for American Business

Stan Rosen, Professor, Political Science, University of Southern California (Los Angeles)

10:40 - 11:30 Country Workshop: India
Carmine D’Aloisio, Senior Commercial Officer, U.S. Embassy (New Delhi)
Ron Somers, President, U.S.-India Business Council (Washington D.C.)

Seminars

Are We Going Down, Because China Is Coming Up?
Sidney Rittenberg, President, Rittenberg and Associates (Fox Island, WA)

2011: The US Year of APEC
Monica Whaley, President, National Center of the Asia Pacific Economic Cooperation (Seattle, WA)

A New Decade, A New Dollar?
Nick Bennenbroek, Senior Vice President, Head of Currency Strategy, Foreign Exchange, International Financial Services, Wells Fargo & Company (new york)

Vietnam Seminar
Walter Blocker, CEO, Gannon-Vietnam Limited (Ho Chi Minh City)
Herb Cochran, Executive Director, American Chamber of Commerce (Ho Chi Minh City)

11:50 - 1:25 NETWORKING LUNCH
James Zukin, Senior Managing Director, Houlihan Lokey (Los Angeles)

1:30 - 2:20 Seminar

Facilitating Temporary Worker Movement in the APEC Region [report to the APEC Business Advisory Council]
Carl Voigt, Associate Professor, Management and Organization,
USC Marshall School of Business (Los Angeles)

“Green” Business Opportunities in China, India and Vietnam
Carmine D’Aloisio, Senior Commercial Officer, U.S. Embassy (New Delhi)
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)
William Zarit, Senior Commercial Officer, U.S. Embassy (China)
Moderator: to be announced

Leveraging Japan's Changing Affluent Consumer Market
Debbie Howard, President, Japan Market Resource Network (Tokyo)

US-ASEAN Business Opportunities and Challenges Seminar
Alex Feldman, President US-ASEAN Business Council (Washington, DC)

Where to Find Credit: Financing Options for Your Goods and Services
William Rowland, Business Development Officer, Export-Import Bank of the U.S. (Washington D.C.)
David Fulton,Advisor & Director of U.S. Business Liaison, U.S. Trade Advocacy Center, World Bank Group
U.S. Commercial Service (Washington D.C.)

2:35 - 3:25 Country Workshop: Malaysia and Singapore
Nasir Abbasi, Senior Commercial Officer, U.S. Embassy (Kuala Lumpur)
Daniel Thompson, Senior Commercial Officer, U.S. Embassy (Singapore)
Executive Partners (to be announced)

Country Workshop: Mexico
Ann Bacher, Senior Commercial Officer, U.S. Embassy (Mexico City)
Ricardo Vidal, President, Clemex U.S.A (Mexico City)

Country Workshop: Australia/New Zealand
David Murphy, Senior Commercial Officer, U.S. Embassy (Sydney)
Executive Partner (to be announced)

Seminars

Managing the Power of Perceptions/Expectations – How to Work with the Chinese Effectively
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

Thailand: Back from the Brink
James Rooney, President, J.P. Rooney and Associates (Bangkok)

3:40 - 4:30Country Workshop: China
William Zarit, Senior Commercial Officer, U.S. Embassy (Beijing)
Executive Partner (to be announced)

Country Workshop: Hong Kong
Andrew Wylegala, Senior Commercial Officer, U.S. Embassy (Hong Kong)
Executive Partner (to be announced)

Country Workshop: Korea
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)
Executive Partner (to be announced)

Country Workshop: Taiwan
Gregory Wong, Senior Commercial Officer, American Institute in Taiwan (Taipei)
Executive Partner (to be announced)

Seminar

AWI Activities to Improve Public Policy Responses to Climate Change Threats
& Public Health Threats in 18 Pacific Rim Cities

Richard Drobnick, Director, Center for International Business Education and Research (CIBER), USC Marshall
School of Business and Managing Director, APRU World Institute (Los Angeles)

4:30 Conference Closes

Please register for the conference at: http://www.apbo2010.com/registration.html