Join us for a free one-day workshop for educators at the Japanese American National Museum, hosted by the USC U.S.-China Institute and the National Consortium for Teaching about Asia. This workshop will include a guided tour of the beloved exhibition Common Ground: The Heart of Community, slated to close permanently in January 2025. Following the tour, learn strategies for engaging students in the primary source artifacts, images, and documents found in JANM’s vast collection and discover classroom-ready resources to support teaching and learning about the Japanese American experience.
Advertising and Marketing in China
The Center for Asia Pacific Studies at the University of San Francisco hosts a fall symposium, “Advertising and Marketing in China: Chinese-Western Cultural Encounters (19th c. - Present).”
When:
November 13, 2014 8:00am to November 14, 2014 2:00pm
Where
The symposium will provide a forum for an interdisciplinary conversation and the sharing of research among scholars and contemporary professionals on the topic of advertising and marketing in China from the 19th c. to the present. Presenters will examine advertising and marketing in China during this period as a lens for understanding cultural encounters between China and the West. Scholars as well as advertising and marketing professionals are invited to share their insight on how culture has influenced the advertising and marketing of Western products in China and Chinese products in the West. Proposed themes include but are not limited to: issues of modernity, visual culture, medical exchange, relations of power, issues of gender, cultural identity, e-business and the influence of smartphones and the internet, etc.
Keynote speaker: Juggi Ramakrishnan, Executive Creative Director at Ogilvy & Mather in China.
Co-chaired by: Melissa Dale, Ph.D, Executive Director, Center for Asia Pacific Studies, University of San Francisco; Stanley Kwong, M.B.A., Adjunct Faculty, School of Management, University of San Francisco; Strategic Advisor, ChinaSF; Strategic Advisor, Bay Area Council
Symposium Details
Thursday, November 13, 2014
8:00 am Breakfast and Registration Desk Opens
8:30 am Welcome and Opening Remarks
8:45 am - 10:45 am Panel 1: Creating Ads for Chinese Markets: From Treaty Ports to Mao
Discussant
Thomas S. Mullaney, Associate Professor of History, Stanford University
Advertising Ephemera and Financialization in Treaty Port China,1890-1940
Tani Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies; Former Director, Chao Center for Asian Studies, Rice University
The Grapes of Happiness: Selling Sun-Maid Raisins to the Chinese in the 1920-1930s
Cécile Armand, Ph.D. Candidate, University of Lyon, Lyon, France
Service with a Smile: Socialist Products and Marketing in the Mao Years
Karl Gerth, Hwei-Chih and Julia Hsiu Chair in Chinese Studies and Professor of History, University of California, San Diego
10:45 am - 11:00 am Break
11:00 am - 1:00 pm Panel 2: Beauty, Gender, & Visual Culture
Discussant
Katharine P. Burnett, Associate Professor of Art History, Chinese Art & Culture; Director, East Asian Studies Program, UC Davis
Lux Soap in Republican China: A Face of Authenticity and Selling Global Desire
Eugenia Lean, Director of Weatherhead East Asian Institute; Associate Professor of Modern Chinese History, East Asian Languages and Cultures, Columbia University
The Growth of Women's Magazines and the Changing Beauty Ideal in China
Katherine Frith, Professor, Deputy Director, School of Journalism, Southern Illinois University
Advertising Touch: The Making of Cultural Memory in China’s Vernacular Media, 1900s-2000s
Barbara Mittler; Director, Cluster of Excellence, "Asia and Europe in a Global Context;" Deputy Director, Centre of Asian Studies; Chair, Professor in Chinese Studies; Institute of Chinese Studies; Heidelberg University, Heidelberg, Germany
1:00 pm - 2:00 pm Lunch Break
2:15 pm - 4:15 pm Panel 3: Understanding Advertising - From Marketing Art, to Public Health Campaigns, to Archives
Discussant
Barbara Mittler; Director, Cluster of Excellence, "Asia and Europe in a Global Context;" Deputy Director, Centre of Asian Studies; Chair, Professor in Chinese Studies; Institute of Chinese Studies; Heidelberg University, Heidelberg, Germany
Publicizing Fame: Advertising in the New Print Market in Late Qing Shanghai
Fong-Fong Chen, Ph.D. Candidate, The Chinese University of Hong Kong
‘Metadating’ Advertisement: The Case of the Chinese Commercial Advertisement Archive (CCAA) (1880-1940)
Jing Chen, Associate Researcher, Art Institute, Nanjing University; Visiting Scholar, Chao Center for Asian Studies, Rice University
Endangers Self or Others? And What Kind of Others? Fear Appeals to Be Conveyed in Antismoking Campaigns to Chinese Adolescents
Hong Cheng, Director, Richard T. Robertson School of Media and Culture, Virginia Commonwealth University
5:00 pm - 6:30 pm Keynote Address:
Overdosing on Success, Future and Celebrities: The State of Advertising in China
Juggi Ramakrishnan, Executive Creative Director, Ogilvy & Mather China
Friday, November 14, 2014
9:00 am Opening Remarks
9:15 am - 10:30 am Case Study of Product Launch in China: Brand Positioning for Success
Wellington Chu, Commercial Officer, U.S. Export Assistance Center, U.S. Commercial Service; moderated by Stanley Kwong, M.B.A., Adjunct Faculty, School of Management, University of San Francisco
10:30 am - 10:45 am Break
10:45 am - 12:00 pm Panel 2: Chinese Brands in the West and their Impact on International Marketing
Bing Wei, Vice President of Global Initiative, Bay Area Council/California China Trade Office
David Strehlow, Vice President of Marketing, Digital Home Product Line, Huawei Technologies
12:00 pm Closing Remarks
12:30 pm - 2:00 pm Networking Lunch
(Fromm Hall, Maraschi Room) *Please note, additional registration fee required.
Registration
Advanced registration required. Registration deadline: November 11, 2014 at 8:00 am.
Space is limited. No refunds will be given. Registration does not include lunch. Free event parking will be available in the upper Koret lot on a first-come, first-served basis.
Register online here.
Cost:
Free and open to USF faculty, staff, and students with valid ID. Discounted rates for non-USF graduate students. One-Day Admission: $15 Two-Day Admission: $25 Networking Lunch: $20
Event Website URL:
Phone Number:
(415) 422-5555
Featured Articles
October 20, 2024
October 20, 2024
Please join us for the Grad Mixer! Hosted by USC Annenberg Office of International Affairs, Enjoy food, drink and conversation with fellow students across USC Annenberg. Graduate students from any field are welcome to join, so it is a great opportunity to meet fellow students with IR/foreign policy-related research topics and interests.
RSVP link: https://forms.gle/1zer188RE9dCS6Ho6
Events
Wednesday, November 20, 2024 - 3:00pm
Hosted by USC Annenberg Office of International Affairs, enjoy food, drink and conversation with fellow international students.
Thursday, November 7, 2024 - 4:00pm
Join us for an in-person conversation on Thursday, November 7th at 4pm with author David M. Lampton as he discusses his new book, Living U.S.-China Relations: From Cold War to Cold War. The book examines the history of U.S.-China relations across eight U.S. presidential administrations.