China's Publishing Industry: Market Opportunities & Regulatory Challenges for U.S. Exporters

China Publishing Industry Webinar.

June 24, 2008  (new date)
7:00 pm - 8:30 pm EST
Location: Your computer
Fee: $75 (includes detailed market research report, access to webinar recording, transcript and presenter powerpoints)

Overview
This live internet briefing explores China's book and publishing industry.  Learn about what sells, who buys, and how to navigate the restrictive environment of state owned enterprises, regulations and piracy. Receive a detailed market research report not yet released to the public as part of your registration. Submit your questions to the presenters in advance to ensure your concerns are raised.

Publishing Market Opportunities Abound!
In the last ten years, the number of imported book titles more than doubled, while the availability of journals and magazines distributed in the market increased by nearly ten fold.
Total sales of books in China reached 123.6 billion RMB in 2006, climbing at a rate around three to four percent per year. 

The total number of books, newspapers, and periodicals published in China is the highest in the world. 

The role of foreign publishers is growing quickly.  Books written by foreign authors take up more than 18% of the retail market in China. 

In 2006, on average, publishing houses produced 408 titles and printed 11 million copies.  The most popular titles for publishing houses are education, science/technology, and children’s books.
 
Presenters 

Featured Speaker: Bill Zhao, Managing Director, Hina Group
Bill Zhao knows the Chinese publishing industry inside and out.  Intimately familiar with the trends in the publishing industry and the opportunities available given the regulatory framework, he routinely advises firms on who buys what and how.  The Hina Group1 is an investment banking and private equity firm focusing on cross-boarder opportunities between China and the world, with offices in the U.S., China and Singapore.
                                                                    
Frank Joseph
Commercial Officer, US Commercial Service
American Embassy, Beijing

Maggie Qiu
Commercial Specialist, US Commercial Service
American Embassy, Beijing  

Registration: $75 
You will receive webinar access information via email following registration/payment.

SUBMIT your QUESTION in ADVANCE of the Webinar.  Send to kellie.holloway@N0SPAM.mail.doc.gov5 .

For questions, please contact Dawn Bruno at dawn.bruno@N0SPAM.mail.doc.gov6 , tel. 212-809-2647; or Kellie Holloway at kellie.holloway@mail.doc.gov, tel. 503-326-3002.