Michael Dunne on General Motors in China
Michael Dunne's book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors.
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time?
While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.
No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?
General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.
China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.
Michael Dunne has been involved in the auto industry in Asia and especially China since 1990, when he earned an MBA and an MA in Chinese history at the University of Michigan. He was a managing director at JD Power, known for its automobile quality assessments and was president of General Motors Indonesia for two years. Dunne now heads ZoZo Go, a research consultancy specializing in the Chinese and American auto markets. In this talk, Dunne focuses on General Motors in China, 1989-2019, and then talks about changes in the global auto industry, changes within China, and the increasing investment of Chinese auto firms in the United States.
Please join the USC U.S.-China Institute for a short reading and discussion with Jeff Wasserstrom on his new book on Hong Kong.