The USC U.S.-China Institute wishes you a Happy Lunar New Year! 祝您虎年快乐!
Xiaonei: Just Another Networking Brigade
By Yao Xu
ON AN AVERAGE DAY IN CHINA, 2,000 new users create an account in the college social network Xiaonei 校内. As of July 2007, 0.086% of the global internet users visit Xiaonei on a daily basis. 96.2% of these internet users are from
Students in the
Xiaonei officially launched in December 2005 in
The site’s success attracted the attention of Oak Pacific Interactive (OPI), the Chinese internet business organization and creator of a similar college social network called 5Q. OPI bought Xiaonei in October 2006. The number of users logging into 5Q plummeted within the last six month while Xiaonei continues to soar in its ratings.
However, Xiaonei’s popularity cannot match Facebook. The
Alexa, “The Facebook.com,” http://www.alexa.com/data/details/traffic_details?url=facebook.com.
Alexa, “Xiaonei.com,” http://www.alexa.com/data/details/traffic_details?url=xiaonei.com.
“Apophenia: list of non-English social network sites,” http://www.zephoria.org/thoughts/archives/2007/06/02/list_of_nonengl.html.
China Web 2.0 Review, “Campus Social Networks Hot Again,” http://www.cwrblog.net/316/chinese-campus-social-network-hot-again.html.
MObinoDe, “Another Copycat’s Story: Xiaonei.com is Bought by Oak Pacific Interactive,” http://www.mobinode.com/?p=60.
Mashable Social Networking News, “Blatant Facebook Rip-Off Gets Acquired,” http://mashable.com/2006/10/24/blatant-facebook-rip-off-gets-acquired.
Mr. Wave Theory, “Chinese Facebook Gets Acquired,” http://mrwavetheory.blogspot.com/2006/10/chinese-facebook-xiaonei-gets-acquired.html
Pacific Epoch, “Founder of Oak Pacific Subsidiary to Resign,” www.pacificepoch.com/newsstories/101226_0_5_0_M/ - Jul 5, 2007.
校内网王兴：创业就像被闪电击中 必须一路专注 (an interview with Wang Xing) http://tech.tom.com/2006-03-18/04C1/29720295.html.