Join us for a free one-day workshop for educators at the Japanese American National Museum, hosted by the USC U.S.-China Institute and the National Consortium for Teaching about Asia. This workshop will include a guided tour of the beloved exhibition Common Ground: The Heart of Community, slated to close permanently in January 2025. Following the tour, learn strategies for engaging students in the primary source artifacts, images, and documents found in JANM’s vast collection and discover classroom-ready resources to support teaching and learning about the Japanese American experience.
Video: Lu Ye examines Shanghai's promotional videos
This presentation draws on in-depth interviews in Shanghai to explore how local audiences understand visual expressions of their urban culture, and how their personal experiences shape what people take away from these images of the city.
July 17, 2015
These days, individuals, organizations, and governments are all engaged in self-promotion, offering up self-definitions. One example of this are city promotional videos. These media productions transform a living city of people into an image. How do audiences process and understand these images? Can audiences agree on what constitutes urban culture?
This presentation draws on in-depth interviews in Shanghai to explore how local audiences understand visual expressions of their urban culture, and how their personal experiences shape what people take away from these images of the city.
Prof. Lu Ye is one of China’s most accomplished media scholars. Starting out as a computer scientist, she subsequently earned an MA in journalism at the Beijing Broadcasting Institute and a Ph.D. in journalism at Fudan University. She’s now a professor at Fudan and deputy director of the Center for Information and Communication Studies. Prof. Lu’s research interests includes professionalism and news production; media effects and audience; and urban communication.
Click here to view the event listing.
This video is also available on the USCI YouTube Channel.
Featured Articles
October 20, 2024
October 20, 2024
Please join us for the Grad Mixer! Hosted by USC Annenberg Office of International Affairs, Enjoy food, drink and conversation with fellow students across USC Annenberg. Graduate students from any field are welcome to join, so it is a great opportunity to meet fellow students with IR/foreign policy-related research topics and interests.
RSVP link: https://forms.gle/1zer188RE9dCS6Ho6
Events
Wednesday, November 20, 2024 - 3:00pm
Hosted by USC Annenberg Office of International Affairs, enjoy food, drink and conversation with fellow international students.
Thursday, November 7, 2024 - 4:00pm
Join us for an in-person conversation on Thursday, November 7th at 4pm with author David M. Lampton as he discusses his new book, Living U.S.-China Relations: From Cold War to Cold War. The book examines the history of U.S.-China relations across eight U.S. presidential administrations.