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Stanley Rosen on the 2012 Taiwan Election: Advertising

Video of a presentation made at the USC U.S.-China Institute symposium on Taiwan's January 14, 2012 election.

February 13, 2012

Stanley Rosen has been observing elections in Taiwan for two decades. Here he compares the advertising employed by candidates from the 1990s to the 2012 election. Fear remains an important tool for campaigns, but the advertising was much less negative than in previous years, particularly the brutal 2004 campaign.


Stanley Rosen is a Professor of Political Science at the University of Southern California. Rosen is a specialist on politics in the People's Republic of China, Chinese film, and Chinese society. He is the director emeritus of the East Asian Studies Center and the author of numerous books.

This presentation was given on January 20, 2012 at USC. Click on the play button below to see Prof. Rosen's presentation..