Happy Lunar New Year from the USC US-China Institute!
Video: Frank Lavin discusses China's e-commerce market
Frank Lavin, the CEO and founder of Export Now, draws on his experience with the company as well as his background in China banking, trade negotiations, diplomacy. and market entry strategy to share techniques that companies can use to compete in China e-Commerce.
- What lessons can we draw from this consumer revolution in China and how companies can use e-commerce to win in this fiercely competitive market?
- What are the tools and strategies needed to sell online in China
- What are the challenges and pit-falls of China eCommerce?
About the Speaker
This video is also available on the USCI YouTube Channel.
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