Join us for a free one-day workshop for educators at the Japanese American National Museum, hosted by the USC U.S.-China Institute and the National Consortium for Teaching about Asia. This workshop will include a guided tour of the beloved exhibition Common Ground: The Heart of Community, slated to close permanently in January 2025. Following the tour, learn strategies for engaging students in the primary source artifacts, images, and documents found in JANM’s vast collection and discover classroom-ready resources to support teaching and learning about the Japanese American experience.
Video: Frank Lavin discusses China's e-commerce market
Frank Lavin, the CEO and founder of Export Now, draws on his experience with the company as well as his background in China banking, trade negotiations, diplomacy. and market entry strategy to share techniques that companies can use to compete in China e-Commerce.
July 16, 2015
Perhaps the two most significant business trends in the world today are the rise of the Chinese consumer and the rise of eCommerce. The China eCommerce market is now larger than the U.S. eCommerce market, fueled by rising affluence, online product availability, growing demand for Western products, and mobile commerce.
This trend was brought into focus last year with the Alibaba IPO. It should be no surprise that leading U.S. brands such as Apple, Nike, and Levi's sell through Alibaba's platforms in China. Now smaller and new-to-market companies have the same opportunity. Frank Lavin discusses topics including:
- What lessons can we draw from this consumer revolution in China and how companies can use e-commerce to win in this fiercely competitive market?
- What are the tools and strategies needed to sell online in China
- What are the challenges and pit-falls of China eCommerce?
About the Speaker
Frank Lavin is the CEO and founder of Export Now, a U.S. firm established in 2010 to operate e - commerce stores in China for foreign companies. Lavin is a long-time China hand and China e-Commerce pioneer and he will draw on his experience with Export Now as well as his background in China banking, trade negotiations, diplomacy. and market entry strategy to share techniques that companies can use to compete in China e-Commerce. Notably for USC, Lavin served as Chairman of the Advisory Board for the USA Pavilion at the 2010 Shanghai Expo, for which USC ran the Student Ambassador program. In addition to his extensive private sector experience, Lavin was U.S. Ambassador to Singapore from 2001 to 2005 and Undersecretary of Commerce for Asia and the Pacific from 2005 to 2007.
This video is also available on the USCI YouTube Channel.
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October 20, 2024
October 20, 2024
Please join us for the Grad Mixer! Hosted by USC Annenberg Office of International Affairs, Enjoy food, drink and conversation with fellow students across USC Annenberg. Graduate students from any field are welcome to join, so it is a great opportunity to meet fellow students with IR/foreign policy-related research topics and interests.
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Events
Wednesday, November 20, 2024 - 3:00pm
Hosted by USC Annenberg Office of International Affairs, enjoy food, drink and conversation with fellow international students.
Thursday, November 7, 2024 - 4:00pm
Join us for an in-person conversation on Thursday, November 7th at 4pm with author David M. Lampton as he discusses his new book, Living U.S.-China Relations: From Cold War to Cold War. The book examines the history of U.S.-China relations across eight U.S. presidential administrations.