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The Impact of the Olympics: Kelly C. Crabb

March 27, 2009
Kelly C. Crabb
Kelly Crabb's is a partner at Morrison & Foerster, the international counsel for the Beijing Olympics Organizing Committee. He previously served as counsel for the Salt Lake Winter Olympics. He has extensive experience in Asia, Oceania, Europe, and Latin America. He is especially well-versed in handling broadcasting and other media rights. His responsibilities included overseeing contracts for licensed goods and working to curtail intellectual piracy. In addition to Olympics projects, Crabb has extensive experience in content rights acquisition and licensing; motion picture, television, Internet and other content production, financing, distribution and exhibition; music business contracts; commercial endorsements and advertising; live entertainment, sporting events and legitimate stage productions; and corporate mergers and acquisitions and joint venture transactions. His book, The Movie Business, was published by Simon & Schuster. 



This video is also available on the USCI YouTube Channel.

Click on the play button above to view Kelly Crabb’s presentation on the 2008 Beijing Olympics.

Kelly Crabb’s discussed how the corporation formed by the Beijing Olympics Organizing Committee grows to multibillion dollar proportions, hosts the events, and then dissolves. His presentation addressed the following:
By the numbers:  How did the Games do commercially and in what sectors?
    • Tickets
    • Licensing
    • Sponsorships
    • Broadcasting
    • The intangibles (tourism, good will, etc.)
Springboard into the future:  What commercial enterprises will be spurred?
    • Media and entertainment content
    • Licensing
    • Sports hosting and sports in general
    • Broadcasting
General impact:  
    • WTO – world view of the PRC
    • The value of intellectual property
    • World view – the people and the thousands of BOCOG employees