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The Globalization of Chinese Soft Power - Jennifer Hubbert

Jennifer Hubbert presented at the conference titled "A New Era in Cultural Diplomacy: Rising Soft Power in Emerging Markets."
March 3, 2014
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Cultural diplomacy is often conceived of as part of a country’s foreign relations, in that cultural dialogue can sometimes achieve what political dialogue cannot. It is an example of “soft power”― the possibility of communicating through culture and ideas to achieve national interests.

In an increasingly distributed global system, emerging-economy countries are now paying greater attention to culture and communication as part of the symbolic domain of their national power in global affairs. But their efforts remain little understood or even noted.

On February 28, the USC Center on Public Diplomacy hosted a major conference on cultural diplomacy in emerging markets at USC Annenberg School for Communication & Journalism.

This conference explored the cultural diplomacy efforts pursued by a number of countries with emerging economies. Panelists aimed to enrich our understanding of the opportunities and challenges facing institutions of cultural diplomacy in contemporary times. It was our goal to shed light on the bigger, broader issues of the role and potential of culture and public diplomacy in a multipolar world.

Jennifer Hubbert, Assistant Professor of Anthropology, Lewis & Clark College

 

This video is also available on the USCI YouTube Channel.

Click here to watch the other presentations.

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Events

May 30, 2019 - 7:00pm
Los Angeles, California

Free screening followed by a Q&A with Director/SCA Alumna Nahnatchka Khan. 

May 31, 2019 - 10:00am
Los Angeles, California

This exhibit features photos, videos, publications, etc. from the East Asian Library to commemorate the centennial anniversary of the March First Movement in Korea and May Fourth Movement in China. (March 4 - May 31, 2019)