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Event Details
January 27, 2011
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University of Southern California; SOS 250
3551 Trousdale Parkway
Los Angeles, CA 90089
United States

Public Talk - Los Angeles, CA

Nation Branding at Expo Shanghai 2010

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The USC Center on Public Diplomacy is pleased to host Professor Jian (Jay)Wang to speak about nation branding at the Expo Shanghai 2010. This mega, global event showcased a record of 192 countries culture and innovation and attracted 73 million visitors. Professor Wang’s project used the construct of “brand experience” to explore and examine how countries pursue nation branding at Expo Shanghai and how Chinese visitors experience the branded country pavilions.

A event flyer is available here.

Tags
Shanghai Expo 2010