Happy Lunar New Year from the USC US-China Institute!
Chen Yougang 陈有钢: Millennial Consumers
Chen Yougang of McKinsey & Company speaks at the #MillennialMinds symposium in Shanghai, China on April 3, 2015.
April 10, 2015
Chen Yougang 陈有钢 is a partner at McKinsey & Company. He heads the company’s retail and service practice. He began working in brand manager for Proctor & Gamble in 1992 after graduating from Peking University. Chen advises leading companies on strategy and operations.
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