China’s Super Consumers 2.0: Changing China—Changing the World

China’s $10 trillion economy is still growing at 7 percent annually, powered in part by China’s "Super Consumers"—the people who are buying new homes, 18 million new cars a year, and who are drinking more wine and beer than anyone else. They are starting to spend more on services and are becoming a major driver of economic growth in China and around the world. By 2022, more than 50 percent of Chinese urban households will be middle class (400 million people). China already boasts 640 million Internet users and 1.2 billion active mobile handsets.

 

China’s $10 trillion economy is still growing at 7 percent annually, powered in part by China’s "Super Consumers"—the people who are buying new homes, 18 million new cars a year, and who are drinking more wine and beer than anyone else. They are starting to spend more on services and are becoming a major driver of economic growth in China and around the world. By 2022, more than 50 percent of Chinese urban households will be middle class (400 million people). China already boasts 640 million Internet users and 1.2 billion active mobile handsets.

 

China is also home to some of the world’s largest, most successful, and innovative Internet-based companies such as Alibaba, Tencent, and Xiaomi who are shaping how the world communicates, shops, and does business.

 

Savio Chan and Michael Zakkour, two veteran China business leaders, consultants, culture experts, and thought leaders have authored a new book, China’s Super Consumers, that details this transformation and the business mega-trends that made it possible.  In this interactive presentation, Chan and Zakkour will offer an in-depth explanation of what Globalization 2.0 is, what China’s and Alibaba’s role in this new world is, and how Chinese consumers and companies are changing China and changing the world.