Remembering Nation Brands: Recollections of Visitor Experiences at the Shanghai World Expo, CPD Conversations in Public Diplomacy

The USC Center on Public Diplomacy is pleased to host Professor Jay Wang for a discussion about the findings from his research into the 2010 Shanghai Expo.

The USC Center on Public Diplomacy is pleased to host Professor Jay Wang for a discussion about the findings from his research into the 2010 Shanghai Expo. Professor Wang and his team recently conducted a series of focus groups in Shanghai in which people who had visited the national pavilions of Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States shared their memories and impressions two years after the Expo. Wang will discuss the long-range impact of nation-branding programs.

About Jay Wang
Jay Wang, a scholar and consultant in the fields of international corporate communication and public diplomacy, is an associate professor of public relations at USC Annenberg's School of Journalism. He joined the faculty in August 2008, teaching courses in public relations and public diplomacy. Wang comes to USC Annenberg from Purdue University, where he taught courses in brand communication, public diplomacy, and global media and communication. While at Purdue, he led a number of research projects on topics including corporate social responsibility practices in emerging economies, Chinese corporate communication, and health care branding. He was also the project leader on a program funded by the U.S. Department of Education analyzing corporate public diplomacy initiatives. He has taught at the Chinese University of Hong Kong. Previously, he has worked for the international consulting firm McKinsey & Company, where he was a senior communications specialist based in its Greater China offices. While at McKinsey, he advised clients on matters of communication strategy and implementation across a variety of industries. He was also a consultant for Ketchum in New York and Hong Kong. Wang earned his Ph.D. at the University of Iowa, and holds degrees from the University of Minnesota and Beijing University. Click here for a full biography.

To learn more about the CPD Research Project, "Nation Branding at Expo Shanghai 2010," please click follow this link.

Watch reports and inteviews from the "Nation Branding at the 2010 Shanghai Expo" project.

Refreshments will be served.

Parking is available on campus for $10.00. Please purchase a pass at USC Parking Structure X (Gate No. 3) which is located at 3499 S. Figueroa Street, Los Angeles, CA 90089.

The event is free and open to the public, however please register ahead of time so that we can be sure adequate refreshments are provided.