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Pledged to Help

USC Annenberg receives $500,000 from a Taiwan-based media conglomerate to fund scholarships. Recipients will be chosen based on academic merit and leadership potential.
December 8, 2003

Above photo: "Scholarship support is vital to our students," said Dean Geoffrey Cowan

Originally published on December 8, 2003 in USC Chronicle & USC University News

Eastern Broadcasting Corp., the Taiwan-based media conglomerate that operates ETTV networks, has pledged $500,000 to fund scholarships and support research at the USC Annenberg School for Communication.

The ETTV Scholarships in Communication program, which will aid graduate students enrolled in USC Annenberg’s Communication Management degree program, was announced by corporation chairman Gary Wang and Dean Geoffrey Cowan.

Selected students will receive a $5,000 award per semester, ($10,000 per year). Initially, scholarships will be awarded to students from the Republic of China (Taiwan).

Students of other nationalities, including Americans, may be eligible in future years.

Scholarship recipients will be selected based on academic merit, leadership potential, commitment to working in Chinese language media and relevant work experience.

Up to five students will be awarded scholarships each year. The award is renewable if the student maintains a 3.0 grade-point average and makes progress toward completing the program.

“Scholarship support is vital to our students,” Cowan said.

“The ETTV Scholarships in Communication will make it possible to extend our globalization initiative and to attract students of the highest caliber to the USC Annenberg School,” he said.

“With this commitment, ETTV provides significant opportunities for deserving students who may not otherwise have the resources to attend.”

Of the $500,000 pledged, $400,000 is earmarked for scholarships and $100,000 will support research projects conducted by faculty and graduate students.



December 14, 2019 - 9:00am
Pasadena, California

Longtime instructor Guang-Li (David) Zhang, a graduate of the Shanghai Art Academy teaches beginner and advanced students Chinese Calligraphy in mixed lecture and workshop classes.