Foreword by Janet Yellen
Chen Yougang 陈有钢: Millennial Consumers
Chen Yougang 陈有钢 is a partner at McKinsey & Company. He heads the company’s retail and service practice. He began working in brand manager for Proctor & Gamble in 1992 after graduating from Peking University. Chen advises leading companies on strategy and operations.
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China and the state of California have built deep and interdependent socioeconomic exchanges that reverberate across the globe, and these interactions make California a microcosm of the most important international relationship of the twenty-first century. In his book, journalist Matt Sheehan chronicles the real people who are making these connections.