Wang, Jian (Jay) 王坚

Contact Information
Associate Professor
USC Annenberg School for Communication & Journalism
Office: ASC 233
Phone: (213) 740-9686
E-mail: wangjian@usc.edu

Education

• Ph.D., University of Iowa

• University of Minnesota

• Beijing University

Background

Wang previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors. Prior to joining USC, he taught at Purdue University.ong.
Wang spoke at the USCI/CPD/CIS conference on the Beijing Olympics in spring 2009.

Description of Research
Research Specialties
Branding, globalization, organizational communication, public diplomay, and public relations

Selected Publications

• Wang, J., ed. (2010) Soft Power in China: Public Diplomacy through Communication. New York: Macmillan.

• Wang, J. (2000). Foreign advertising in China: Becoming global, becoming local. Ames, IA: Iowa State University Press.

•  Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32 (2), 91-96.

• Wang, J. (2006). Public diplomacy and global business. Journal of Business Strategy, 27 (3), 41-49.

• Wang, J. (2006). The politics of goods: A case study of consumer nationalism and media discourse in the Chinese media. Asian Journal of Communication, 16 (2), 187-206.

• Wang, J. (2006). Localizing public diplomacy: The role of sub-national actors in nation branding. Place Branding, 2 (1), 32-42.

• Wang, J. (2005). Consumer nationalism and corporate reputation management in the global era. Corporate Communication, 10 (3), 223-239.

• Wang, J., & Chang, T. K. (2004). Strategic public diplomacy and local press: How a high-profile ‘head-of-state’ visit was covered in America’s heartland. Public Relations Review, 30 (1), 11-24.

• Wang, J. (2000). Export of culture or co-production of culture? Vignettes from a global advertising affiliate in Beijing. In G. Wang, A. Goonasekera, & J. Servaes (Eds.), The new communications landscape: Demystifying media globalization (pp. 160-173). London: Routledge.

• Chang, T. K., Wang, J., & Chen, C. H. (1998). Social construction of international imagery in the post-Cold War era: A comparative analysis of American and Chinese national TV news. Journal of Broadcasting & Electronic Media, 42 (3), 277-296.

• Wang, J. (1997). From four hundred million to more than one billion consumers: A brief history of the foreign advertising industry in China. International Journal of Advertising, 16 (4), 241-260.

• Wang, J. (1997). Through the looking-glass of foreign ads in China. Asian Journal of Communication, 17 (1), 19-42.

• Wang, J. (1997). Global media and cultural change. Media Asia, 24 (1), 15-22.

• Wang, J., & Chang, T. K. (1996). From class struggle to state manager: TV programming and foreign imports in China, 1970-1990. Journal of Broadcasting & Electronic Media, 40 (2), 196-207.

• Wang, J. (1996). The siren songs of consumption: An analysis of foreign advertisements in two mainland Chinese newspapers, 1985-1993. Gazette: The International Journal for Communication Studies, 56 (3), 201-219.

• Chang, T. K., Wang, J., & Chen, C. H. (1994). News as social knowledge in China: The changing worldview of Chinese national media. Journal of Communication, 44 (3), 52-69.